I saw that screencasting.com launched recently. It’s training courses all about building high-quality screencasts. Seemed like a great idea to me with the perfect domain name. There is so much video lately in today’s media and plenty of it involves editing together camera footage, stock clips, screen recordings, etc. The learning curve on doing all this well is decently high, so seems like a good target market.
I bought the course on Screencasting with Screenflow as I use Screenflow a decent amount and have for many years but never got any proper training on it. It makes me nervous it hasn’t been touched in years. I’d like to see an update just to know someone’s hands are on the wheel.
Then I saw that the makers considered the launch of screencasting.com an utter failure. In that podcast episode, Ian Landsman and Aaron Francis talk about it and speculate on what to do about it. I think it’s a little surprising to call something like this a failure so soon. Perhaps with courses if you don’t get a huge initial bump, it’s known that the chances of it ever doing well are slim? I know indie games kinda work that way.
Me, I’d just long-haul the thing. Pluck away at marketing it, finding new customers. Let it just earn what it earns while making it better and building the next thing.
