As has been reported, Google is seeking to create "services that people in the world will use twice a day just like a toothbrush" and "make those services beautiful, simple and easy to use"
Within Facebook we may use different features or applications and be able to determine who sees what via privacy controls but the profile (and consequently Facebook itself) has access to everything from everywhere allowing a much better picture of who we are.
With unified accounts Google is doing the same - one profile, one set of information. We can, again, control visibility by utilising our Circles but the profile will link that data to all services so it can be used to better shape our experience right across the ecosystem.
That ecosystem may not be walled-in but Google hopes you don't really need to leave. Rather than being a means to jump elsewhere on the web the company is finally becoming that all important destination I argued it had to find to compete on the social web.
The missing link
As Google is sunsetting a number of applications and, in many cases, replacing them with functionality inside its social network it appeared that the company might risk alienating a large section of its user base by removing useful tools without providing access to the alternatives.
We need not have worried.
Bradley Horowitz has announced that, as of now, teens and young adults will be sign up to Google+ to share and communicate with their friends in just the same ways that the adults have since launch. Not content with just opening the doors to teens, however, Google is playing the concerned parent with a slew of security features designed to protect them whilst online, and they should be applauded for it.
Any of these recent announcements in isolation would be news enough news but with all three combined we could arguably say that Google+ is no longer a beta product.
Google is now ready to convince you that "your world" is actually "it's world".
Now that all applications are to be merely aspects of the whole we will be constantly reminded of what we can achieve in Google's beautiful new world.
Image by pareeerica