Building Google’s beautiful new world.

# Now that all the pieces are in place and we know when the new privacy policy takes effect do we have a time-scale for the building of the Google+ social layer and, with it, Google's beautiful new world?

building googles beautiful new worldAs has been reported, Google is seeking to create "services that people in the world will use twice a day just like a toothbrush" and "make those services beautiful, simple and easy to use"

I posted earlier that the new Google+ naming policy allowing pseudonyms and Google's single privacy policy were tying up the loose ends with regards to enabling full integration of Plus with other Google services via the social layer.

Much has been made of the uncharacteristic use of "beautiful" and even the email notification to Google users advising of changes to the privacy policy extoled the virtues of "one beautifully simple and intuitive experience".


Even before Google+ I have spoken about the obvious parallels between Google and Facebook, as much as many don't like to admit it, with both offering a range of services but the latter simply housing them all within a walled garden. With the social layer and a single privacy policy Google is becoming one unified company rather than a collection of data silos - the parallels are getting even stronger.

Within Facebook we may use different features or applications and be able to determine who sees what via privacy controls but the profile  (and consequently Facebook itself) has access to everything from everywhere allowing a much better picture of who we are.

With unified accounts Google is doing the same - one profile, one set of information. We can, again, control visibility by utilising our Circles but the profile will link that data to all services so it can be used to better shape our experience right across the ecosystem.

That ecosystem may not be walled-in but Google hopes you don't really need to leave. Rather than being a means to jump elsewhere on the web the company is finally becoming that all important destination I argued it had to find to compete on the social web.

The missing link

One criticism remained, as I mentioned in a post at Media Tapper, that Plus was still set apart by not allowing teens to use the service. Now that a single privacy policy was in place and teens could use Google's other offerings this seemed a bit of a contradiction.

As Google is sunsetting a number of applications and, in many cases, replacing them with functionality inside its social network it appeared that the company might risk alienating a large section of its user base by removing useful tools without providing access to the alternatives.

We need not have worried.

Bradley Horowitz has announced that, as of now, teens and young adults will be sign up to Google+ to share and communicate with their friends in just the same ways that the adults have since launch. Not content with just opening the doors to teens, however, Google is playing the concerned parent with a slew of security features designed to protect them whilst online, and they should be applauded for it.

Whose house?

Any of these recent announcements in isolation would be news enough news but with all three combined we could arguably say that Google+ is no longer a beta product.

Google is now ready to convince you that "your world" is actually "it's world".

The stage is truly set for greater advances in integration now that all the pieces are in play. As the new single privacy policy kicks in on March 1st I would expect some major developments around this time but will Google fall foul of complaints that it is abusing its search monopoly to unfairly promote all its other services?

Now that all applications are to be merely aspects of the whole we will be constantly reminded of what we can achieve in Google's beautiful new world.

Image by pareeerica

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