From The Weblog Handbook:
The Audience of One
If you allow yourself to begin posting entries based on what you think someone else wants you to write, you are missing the point of having a weblog. Even more destructive is the numbers game. It is always flattering to discover that someone else likes reading what you write, but if you begin to focus in gaining the largest audience you can, you will destroy whatever pleasure you may otherwise derive from your work ⦠The surest way to sabotage your enjoyment of your weblog is to start caring about how many people a day look at your site. So understand that the attention you pay to your audience is not aimed at impressing them. Your only objective is to avoid sorely offending them.
(Emphasis mine.)
Be yourself, don't try to impress and don't offend. Sage advice that's just as applicable now (probably even more so) than it was when published in 2002. It's especially interesting to see a warning about 'the numbers game' even for the pre-social web.
@colinwalker I really need to follow this advice! Iām kind of ashamed of my writing, so I rarely post anything, but the only way to improve is to keep pushing through the doubt š