20/02/2018

# Adam posts:

"Much of the narrative around social media has been relentlessly negative for the last year, and in many cases that is utterly deserved... This, though, is a timely reminder that ordinary people can harness the power of social media."

He cautions against dismissing social media completely as it can equally be a force for good.

That is undeniable but, until there are some fundamental changes to the social web, I can't see things improving too drastically.

Metrics are at the root of the issue.

Hearts, likes, claps, retweets, friends, reach, influence. These are all artificial constructs designed to push us ever further which, unfortunately, lead to sensationalism and increasingly extreme behaviour.

All in the name of engagement.

While these are still part of the social web I fear the worst and cannot see the incumbent networks fixing any of its problems.

6 comments: click to readComments

Colin Walker Colin Walker colin@colinwalker.blog