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While there has been much written about content ownership - especially in an #indieweb context - I have long espoused a moral aspect to it.

The theory is that if your words are on your own site then you are likely to be more considered before hitting the publish button.

There is a lack of responsibility for words when they are just thrown into the social void, especially behind the shield of a pseudonym. The increasing toxicity was part of what drove me away from mainstream social media.

It's interesting, therefore, to see Instagram pioneering a way to instill that sense of moral responsibility in its users by encouraging positive interactions.

Using AI to suggest someone might want to rethink a comment - before posting - may seem like a small thing but, if it gives people pause, even for a second, it could contribute to an environment more conducive to maintaining good mental health and should be applauded.

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