The news/rumour that Facebook is going to change its company name – so that the social network is just another service (like WhatsApp and Instagram) allowing it to better focus on the metaverse – is a bit hollow.
Who actually thinks of Alphabet? No, they're just Google in everyone's eyes. It will be the same for Facebook.
I can understand the desire to have the metaverse work seen as a separate effort but the very need to go to such lengths to distance it from the social network is quite damning. The damage has already been done.