I may have underestimated slightly, it wasn't so much a pile of cardboard, more a mountain. Life in lockdown, eh? Things that we wouldn't previously think twice about jumping in the car to go and get have to be ordered online which means a lot of packaging.
The first lockdown began in England on 23rd March last year so we're rapidly approaching almost a full year of "not normal". Yes, we had a break during the summer but even then there was (or should have been) an abundance of caution. Non-essential retailers are not allowed to open and you seriously have to wonder what the retail landscape and experience is going to be like once the threat of Covid is reduced.
And that's what it's going to have to be, an experience.
There will, no doubt, be a bounce back effect once everyone is allowed out again, we saw it last year, still I can't help but feel that retail will have changed forever. Long established high street brands are disappearing and many smaller retailers won't survive. The number and variety of retail premises available, combined with the enforced habit of shopping online, will further shift the balance of power. It's been firmly in favour of the Amazon's of this world for a while but the impact of the past year cannot be underestimated.
So we're back to the experience. Many retailers will only survive by making themselves stand out, offering more than just shelves of goods, becoming a destination rather than merely a retailer – a micro version of the shopping mall macro.