As everything on the blog is done inline (posting, editing, deleting) I'm thinking that the name for the blogging engine could be a play on the word 'inline' - something like "inLog" or "blogIn" but they feel a bit naff.
Eivind Hjertnes suggested (the so obvious I didn't think of it) "login" as a possible name for the blogging engine. Perhaps that could be written logIn or log-In. As an extension I thought about the obvious play on words with blogin (as I suggested earlier) and started thinking of nerdy ways to write it: