Does the IPO herald a new dawn for Twitter?

How can Twitter grow to satisfy investors after the IPO? Is change essential, will it foster much-needed engagement or does it come at a cost?

TwitterOver the past couple of years I have found myself going in circles when writing about how Twitter might develop; ideas that seemed fanciful wishes might actually become a semblance of reality. In the run up to its IPO, the company is making the news on a regular basis with much of the focus around how it will make money for potential investors, if at all, and whether a new design or functionality may contribute to this.

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Does the IPO herald a new dawn for Twitter?

Author Rank and the changing face of Facebook.

Social networking is big business and much is made of the positions and strengths of the major players such as Facebook and Google.

I was recently sent an email by Vincent Schmalbach promoting his post “Author Rank: Larry Page’s Nightmare” in which he likens Facebook’s EdgeRank algorithm with the concept of Google’s Author Rank.

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Author Rank and the changing face of Facebook.

Branching out – should Twitter acquire the Branch conversation platform?

Branch builds on the Twitter experience by providing a framework for curated conversations but could it succeed as an integral part of the social network?

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BranchTwitter is due a shake-up and I maintain that the #discover tab could become the default view thus enabling the service to further engage the silent 40%. The site has been growing but whether this growth is sustainable with the status quo might be open to debate.

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Branching out – should Twitter acquire the Branch conversation platform?

6 years on Twitter.

Twitter26th December 2006.

Today marks the sixth anniversary of my joining Twitter and what a ride it’s been despite me not even being the most prolific of tweeters.

Six years is an eternity on the internet but, while the core principles behind the site remain unchanged and the maxim of 140 characters is sacrosanct, the service has developed in ways we never envisaged.

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6 years on Twitter.

Twitter, interest graphs and doubts of a freemium account model.

Advertising on Twitter continues to cause much debate, especially now the service is to target users by their interests. There are calls in some quarters for a freemium account model so that those who want to can pay not to be targeted but is this a viable option?

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Twitter, interest graphs and doubts of a freemium account model.

The changing value of Twitter.

Twitter is in the process of making a fundamental shift and it has been happening longer than you think.

Primary valuesThe Twitter story continues apace and the debate over the rights or wrongs of the API changes will not be going away any time soon since Tumblr became the latest casualty of restrictions on the “find your friend” functionality.

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The changing value of Twitter.

Is it time for Twitter to change?

With Twitter to soon welcome its 500 millionth account is it time for the service to change to better reflect its new purpose?

Is it time for Twitter to change?

Despite our best efforts to cling to the past we must finally concede that Twitter is no longer a social network – or that aspect at least now plays second fiddle. It feels as though the service is caught between two ideals – stuck in transition like a butterfly stuck in its chrysalis.

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Is it time for Twitter to change?