Branching out – should Twitter acquire the Branch conversation platform?

Branch builds on the Twitter experience by providing a framework for curated conversations but could it succeed as an integral part of the social network?

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BranchTwitter is due a shake-up and I maintain that the #discover tab could become the default view thus enabling the service to further engage the silent 40%. The site has been growing but whether this growth is sustainable with the status quo might be open to debate.

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Branching out – should Twitter acquire the Branch conversation platform?