# There are some posts you are proud of because they are well written, contain good ideas, or employ clever metaphors or analogies.

However, congratulating yourself on just your "wordsmithing" is a little empty, a short lived dopamine hit that's gone almost as soon as it arrives.

Then there are posts that transcend this vacuity, that have genuine meaning or purpose. Posts that, in the words of Ryan Holiday, "connect to something big." It doesn't have to be massive, just "something bigger than yourself" - something that drives, invigorates, gets the blood pumping and the creative juices flowing.

But that's only the beginning. As Seth Godin states:

"Making promises is a fun way to get someone's attention.

Keeping those promises is often unsung, but that's how you build something."

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