# Why do we feel the need to apologise when we haven't blogged for a while or kept to a promised schedule?
Cristobal apologised this morning for not updating his site even though, in his own words, there were only "roughly ten people who could notice" when he posts or doesn't.
It reminded me of times when I have written apologies or explanations when what I’ve been doing has been away from the blog.
Why should we have to?
I used to write about the implied social contract between someone and their followers: the idea that you would be followed for a reason, for the type of material you posted, and the subsequent obligation felt to keep posting the same type of content.
Perhaps there is a vanity metric at play and you don't want to lose the followers/readers you have amassed because no one likes it when numbers start dropping.
I'd certainly argue this is the case with many on social networks where metrics are everything.
But, for a blog, is it something else?
As a blog is inherently more personal is there a deeper sense of connection that runs beyond any implied contract? Is there a sense of community, no matter how small, such that we feel we are genuinely letting friends down on a more intimate level rather than merely not honouring an obligation?
Do we feel the need to post an apology in the same way we need to make amends for not speaking to a friend in a while?
Depending on the nature of the blog, and the person, I'd say yes.