The other Colin (Devroe that is) posted about my ongoing ruminations on required reading and, in doing so, quoted one of his previous posts from 2011. He wrote:
"There are still so many problems to solve; how new readers and also long-time subscribers consume the stream of posts, how people identify with the content of the blog on the home page..."
The essence of that older post was that "the blog format is ready for disruption" - that was six years ago.
Not much has really changed.
Yes, we have an undercurrent of backlash against social networks with various luminaries declaring they want their old blogs back but, once they have them, what next?
What needs to happen to fix these old issues?
I don't think that there is so much a problem with the basic presentation of posts (although I have gone to some lengths to change how my blog "works" on a fundamental level) but with discovery and basic understanding of who the blogger is and what they stand for.
As Colin goes on to say about a new visitor arriving at his home page:
"Would they come away understanding “what is Colin’s blog about?”. I don’t know. I think some days are more representative of what I’d like my blog to be than others. Some entire weeks probably poorly represent what I’d like my blog to be."
It is exactly here that I find myself, wondering how best to present that representative view of the blog and, in doing so, being forced to examine precisely what that representative view actually is.
Not an easy task, especially when you're not entirely sure.