# Liked: We need to talk about twitter | words from Cole Henley, @cole007...
”Disgust has become the oxygen of commerce.”
Such a powerful line!
Social thrives on the emotive and the reactionary. Disgust, anger, fear, hate. We fall into the traps we create for ourselves: outrage at a story and even more so at the reaction of others when it doesn’t match our own.
But, as Cole states, it’s good for business so platforms are loathe to truly do anything about it beyond paying lip service to protecting the downtrodden.
So we have options: either we start responding in a more positive manner, examine and understand rather than scream and berate, or we remove ourselves from these environments.
The latter is easier and less exhausting.
It is then beholden on us to be responsible with whatever alternatives we decide to pursue.
@colinwalker I was just thinking about you and your recovery earlier today. Looking forward to your return to micro-casting!
Get well soon!
@colinwalker I've been moaning about having a virus for 5 weeks so that is a bit of perspective for me too. Hope this is your last one and you feel better soon and the pipes get back to the airwaves.
@desparoz @johnjohnston Thanks. I miss microcasting so will be good to make a return in 2018.