Evergreen content. It's what many bloggers crave. Posts that keep people coming back. Passive traffic that you don't have to do anything more to receive.

I won't lie - it's nice to get, but I'm always surprised when I do and wonder how people ended up on my blog or whether they found what they were looking for; whether it's still relevant.

Perhaps it's because the social landscape hasn't really changed that much in the last 5, 6, 7 years, or that the issues surrounding it are largely the same and we're (sadly) still having the same conversations.

It seems like social networks have been around for ever and are just part of our social fabric but they are still in their relative infancy - just the tiniest of specs in the history of human communication.

The networks, and the tools we use to consume them, have emerged far quicker than our ability to evolve and cope with these new ways of communicating, both individually and as a society.

The same issues and conversations will keep going round in circles until we do.