How often do you redesign your site?
I don't often post polls on Mastodon because I rarely get enough engagement to make them useful, but last month I posed the question How often do you redesign your personal site, be it a blog or something else?
and the people responded!
How often do you redesign your personal site, be it a blog or something else?and the people responded!
I want to do a little analysis on the replies, as I think they're quite interesting.
Regularity
Here are the results straight from the poll. I had a few replies saying I didn't provide enough options. And of course, if your site is relatively new that probably means you have never redesigned it, so that may have skewed these otherwise necessarily scientific results 😉
As you can see, the highest percentage say they only redesign every three to five years. I was not surprised by this, but the replies I got seemed to indicate that most people, or at least most people who replied, are constantly tweaking the design. So, perhaps this means they only consider it a redesign when it is entirely overhauled.
about once a year | 18% |
---|---|
1-2 years | 20.6% |
3-5 years | 45% |
never | 16.4% |
As a front-end developer and design systems architect, I worked on many large-scale platforms that powered websites across an organization and very rarely was a system entirely overhauled. In fact, the last project I worked on took three years to develop, two-and-a-half years alone to launch. Very often a redesign is simply a light "skin" or the introduction of a major new feature or set of functionality. Would I consider these "tweaks" to the design? Perhaps. I think people must have different definitions for some of these terms.
Reason
And that brings me to the next, and probably most interesting part of the poll: What is the normal impetus to do so?
That is, what makes you decide to do a redesign? What factors come together to make that happen?
Incremental
Probably the most common answer, though not provided in so many words. I came up with "incremental" to describe the process of constantly tweaking and making changes, that perhaps over time come to resemble a redesign. As I mentioned above, complete overhauls are time-consuming (and expensive) and we are talking about personal sites and blogs here. People are doing these changes in after-work hours or the weekend (most likely).
Platform change
The second most common answer was a change of platform; moving from one tech stack to another, migrating content but not necessarily migrating styles or design. I think this is also a way to shed some outdated front-end tooling and modernize your front-end. It seems that technologies like Sass might hang around longer if someone was staying with the same platform or workflow.
New knowledge
This might seem obvious, and in contrast to the last reason, new knowledge could mean a platform change or new tooling. It could simply mean stripping out the old and bringing in the new, independent of platform or tooling. Sometimes we just want to use the new shiny thing and that provides us a reason to perform a redesign.
Another part to this one is learning something that fixes an outdated hack. As CSS advances so rapidly lately, we're left with architectures that have obsolete styles in order to patch holes of missing functionality. "New knowledge" could vey well be new browser knowledge.
For fun/enjoyment
Self explanatory, heck, this is how I spend my Saturday nights! I believe a lot of people responding to my poll just enjoy working on their websites and find the process of tweaking the design and trying new things to be fun. I'd almost call it a hobby or pastime, and an enjoyable one that can bring a lot of satisfaction.
Dopamine
And dopamine. Yep, the process of working on our sites is a major dopamine dispenser. As I sit here typing these reasons out my brain is just pumping the dopamine out, I can feel it! I think working on the designs (and content!) of our sites is a lot like other "home making" routines. I don't know about you, but I get a crazy high from cleaning my house. Forget about it being a chore, it just feels so good afterwards. I especially get this after rearranging the furniture.
Accessibility fixes
This one could fall under "new knowledge," I suppose. But it could also be a platform change, or a change of tooling. Accessibility fixes can often entail a total redesign if the original design was entirely inaccessible through structure or color or interactivity.
Mobile friendly
It might seem strange today to say a redesign was to make a site more mobile friendly, but there are still many non-mobile friendly sites out there. I am always shocked when I come across them. Responsive web design has been around for 14 years this month! Some platforms are still serving two separate sites for "desktop" and "mobile" and a redesign can go hand-in-hand with abandoning this outdated approach.
Add features
I would put this one in the "constant tweaking" camp, or as I mentioned above, this could itself be a redesign. New features, especially when they become core functionality, can completely transform a platform or site. Often we introduce these as little add-ons and they work so well we start to refactor other bits to also use the feature. And before you know it you're overhauling large parts of your site.
Peer pressure
Hahahahaha, yeah, I guess? I'm trying to think of a time this would describe something I worked on or even something I might do with my own site. For some reason, I think this might apply more to a platform change, than design. Though I suppose if there was some high profile site redesign that a lot of people follow or read, that might have influence on someone else to also do so? But, Lynn Fisher does this every year and I don't see a lot of other people doing the same level of design and jaw-dropping intrigue with their frequent redesigns. I think I need more information on this one.
Job change
This was actually another common answer, though a little further down from the top answers. A site refresh to go with a job search or starting a new position makes a lot of sense. Perhaps you are working on a new platform at work and this gets your juices flowing. If you have a hand in the design system, you will find yourself incorporating what you work on into your own site. I've done this before even subconsciously.
I think the even more common side of this is to put a new "face" forward when seeking employment. This could go along with a portfolio or resume refresh, and swath of new content to show thought leadership or creative process. It is probably a fairly pressure-filled way to get a redesign done and might even have you throwing it out if things don't go well in the job search.
Embarrassed?
I only had a couple of responses in this line, but I'm mentioning it anyway. We've all looked at our sites and thought they were tired or outdated. Sometimes my opinion of my weblog changes from day-to-day; one day I think, wow, I really love this design, only to find fault after fault a couple days later. These are probably more internally charged feelings than really reflective of our sites, but we find control where we can. Sometimes the control we have over our sites is where we will find the escape and relief we seek that we cannot find elsewhere. It's a little bit of digital therapy.
New ideas
Is this redundant? Perhaps this belongs with "new knowledge," but I think it is different. Ideas are maybe more structural changes, but they can reflect in the design. Maybe this could even be a result of a personal change that makes you see your site in a new light and desire change.
Version History
One of the coolest parts of this poll was remembering that so many people keep a version history of their blogs! And not just the code, nor just what Archive.org might store, they have either a fully functioning version of the historical design or screenshots from across the site. I like to think when I redesign or rearchitect this weblog that I will take the time to also do this. But I imagine it is a lot of work.
Here are a handful of personal sites with version history:
What about you?
So, if you didn't participate in this poll and have an answer other than what my exhaustive research provided, how often do you redesign your site and why? Also, if you have a version history or archive of your site, I want to add you to this list! Let me know by replying on Mastodon or send me an email using the link below.
What's next? Maybe I'll stop asking this because I haven't been able to guess what's next yet!
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