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05/03/2022


2022/03/05#p1

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It's a clever play from Samsung: make the S22 ultra a note in all but name. Introduce a whole new audience to the S Pen, people who regularly buy the Galaxy S flagships but would not normally consider buying a Note. Get them hooked on the S Pen experience so that they won't want to move to a phone without one.

I think that is going to apply to me. For all my bluster and back & forth over returning to iOS I now don't know if I could. Samsung has a killer feature that, in my opinion, creates a bigger lock-in than Apple's Messages once you get used to using it.

I know, a big statement.

While die hard Note users may be annoyed at Samsung killing the Note brand they still have the option of a device that does everything a Note can do and more. Samsung knows that Note users will get over it and keep buying the new S range Ultras if they stay like this.

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