While we were bothered by the content, the visceral social experience that Chatroulette represented was compelling. We loved the serendipity of the Next button, and set out to build a service that would allow the promise of the Next button to be realized. A lot of our effort went into matching users based on location, age, and gender in real time while building out a gaming-platform to give them something to do beyond chat. Since launching in January 2011, we’ve grown to 750,000 video chats a day with 100 times less nudity than Chatroulette a year ago.