I agree with “a lack of involvement by others outside of the usual suspects” and that may be a sign that social media is not maturing as quickly as it could (compared to where we think it should be) or that most people haven't found a way to conveniently work it in (assuming they have an interest in the first place). If social media is part of your job then it is much easier to keep up with the conversations and participate in conversations that go into greater analysis.

I've been thinking a lot about defining goals that will allow me to focus on class and move ahead in the social media sphere. It will certainly be a trial and error, one big experiment for now, kind of approach. Eventually anyone who puts in time will hit a work flow that is unique to their circumstances.