Jungian archetypes in the social age.

Collective Unconscious - Jungian archetypesDoes the spread and impact of social media allow us to redefine the archetypes behind the core of our personality and behaviour?

Jungian psychology proposes that we take on the traits of established personality archetypes – patterns and images that define our behaviour; derived from the collective unconscious and a counterpart to instinct.

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Jungian archetypes in the social age.

Social media and the needs of the self.

The social web is a place of conflict and excess where we can both hide behind usernames and computer screens to be feared and hated or present ourselves as masters of our art to be loved and revered. What part does ‘the mind’ play in our social interactions? 

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Social media and the needs of the self.