Stop trying to be profound.
Not everything has to be a great pronouncement.
We can be guilty of trying too hard, I know I can, constantly trying to make a big impression when being honest and natural can make the biggest impression of all.
Perhaps if we say something extraordinary that next post will be the one that blows up, goes viral, rockets us to stardom.
Yes, an individual post can get attention but it's often just luck or timing - the impermanence is crushing. Once the fuss dies down you have to go back to normal and find a way to carry on.
Not every post is going to be that post. Not every post has to contain an earth-shattering revelation.
Forcing profundity begets insincerity.