Thanks for your thoughts.

Hutch, I don’t disagree about devoted fans enthusing about a service but the problem may be that the early adopters are moving on too quickly for any service to actually achieve a tipping point.

Robin, good point about services evolving and perhaps doing so at the expense of their early users. May be worth exploring at a later date.

Mark, was going to use this example myself. With the iPod, however, it wasn’t so much Apple creating a need (the need was always going to be there with the increase in digital entertainment) but it was more a case of them creating a ‘desire’ which then translated into them cornering the market.

Corvida, if early adopters are moving faster then are they not further separating themselves from the mainstream and thus making themselves irrelevant to the general population by virtue in the gulf that appears?