# This is pretty damning:

"We sought to mine as much attention as humanly possible... We took a page from Big Tobacco's playbook, working to make our offering addictive at the outset."

Tim Kendall, former director of monetization at Facebook, goes deep on the analogy and how engagement (read as 'keeping people on site') was the only thing that mattered and probably still is.

"we also started to realize that engagement could also mean [users] were sufficiently sucked in that they couldn't work in their own best long-term interest to get off the platform... We started to see real-life consequences, but they weren't given much weight. Engagement always won, it always trumped."